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St. Charles City-County Library Foundation
Founded in 2006 as a non-profit foundation which raises funds to support the programs and facilities of a tax-funded library system, the St. Charles City-County Library Foundation is a fairly new organization with a fairly complex message. "Almanac led the Foundation Board through a process that culminated with a new mission statement and clear, understandable messages that the board was excited about and proud of," says Kristin Williams, director of planning and development at the St. Charles City-County Library Foundation.
"The experience of working with Almanac is one that I truly enjoy from start to finish, and I know that I can call on them to support us in whatever capacity I need."
Since then Almanac has worked with the Foundation to take a long-term view of the process of developing a brand identity. We have helped them define their audiences and tailor messaging and have begun to create a brand framework that is at once approachable and knowledgeable. "What is so great about Nate and Angie is that they listen!" says Kristin. "They listened to my vision and created some unbelievably innovative and beautiful pieces."
Once we discovered that much of what the Library Foundation does is based on building strong relationships, the direction was clear. As we approached each project—a brochure, response pieces, information cards and fundraising materials—we kept the tone intimate and conversational. By telling the stories of people who have been personally touched by the programs funded by the Foundation, we were able to bring to life the Foundation's many messages and help educate prospective donors about the impact of the Foundation and the Library in the community.
"We have been able to tie the look and feel from the initial marketing pieces into our annual campaign and most recently our Capital Campaign for the new Spencer Road Branch," explains Kristin. "The experience of working with Almanac is one that I truly enjoy from start to finish, and I know that I can call on them to support us in whatever capacity I need. I am proud of the brand that Almanac has created for the St. Charles City-County Library Foundation, and I show it off every chance I get!"
